I Admire Your Pictures Very Much

A Review of "Bruno"
By Jeff Webb

With “Bruno,” star Sacha Baron Cohen crosses every line of taste, and, while such boldness succeeded in “Borat,” it just can’t help feeling recycled and tired in the latest effort. It is a funny movie, yes, and, at times, it achieves moments of comedic greatness, but, by the end of the film, one has learned nothing. It is almost all comedy of shock value and no comedy of intelligence.

Chiefly, “Bruno” fails where “Borat” succeeded in that Cohen, in a way, holds back. No, he doesn’t hold back in terms of gags and graphic content, but he holds back in terms of the challenges he makes to his audience. “Borat” was a wonderful satire, exposing in both over-the-top and subtle ways the prejudices of American society. With “Bruno,” all the subtlety is gone, and, at that, all the satire is gone. Of course someone is going to act angrily when a naked man comes to his tent in the middle of the night. It is funny, yes, but it is cheap, and it lacks the intelligence of Cohen’s previous effort.

In addition, the story is practically a rehashed story of “Borat,” making the film feel rather stale. The story arcs are the same: a foreigner comes to America, causes some trouble with Middle America, loses his partner-in-crime about halfway through the film, sinks into a depressed slump, and, at the end, is reunited with his partner and all is alright. That was the plot of “Borat,” and that is the plot of “Bruno,” only in “Bruno,” it’s nothing new.

Cohen, for all his effort, is an amazing acting talent, becoming so completely the characters he plays. It would truly be interesting to see him in a more serious role, something akin to his brief performance in 2007’s “Sweeney Todd.”

Director Larry Charles, who directed “Borat” and is noted as a prime creative force behind TV’s “Seinfeld” and “Curb Your Enthusiasm,” is also genius at dissecting the idiocy of American society, but, once again, with “Bruno,” all the honesty and patience feels lost.

Perhaps more than anything else, though, the film feels rehearsed. There are many more staged scenes in “Bruno” as compared to “Borat,” and, while that might work if the story were truly compelling, it can’t help but make the film feel more false. Because the film is not real, because Cohen goes more for the insane than the subtle, one never really feels challenged. The satire is lost, and the film is nothing more than unintelligible comedy garbage.

But, strangest thing of all, it is one of the funniest things you will ever see in your life.